5 REASONS YOUR BUSINESS ISN'T RANKING ON GOOGLE

While most business owners are aware of the importance of ranking on Google, few are fully aware of what it takes to succeed. Many business owners “hope” that things will begin to improve, but without proper action, these hopes will likely remain unrealized.

VOICE SEARCH IN 2019: THE FUTURE OF SEO

Voice search, using voice assistants or smart speakers, went from being an emerging technology to a “must-have” necessity. Voice search is now starting to impact SEO, brands, and marketing. This article covers the future of SEO in terms of voice commands.

5 REASONS YOUR BUSINESS ISN'T RANKING ON GOOGLE

While most business owners are aware of the importance of ranking on Google, few are fully aware of what it takes to succeed. Many business owners “hope” that things will begin to improve, but without proper action, these hopes will likely remain unrealized.

6 KEY REASONS TO HIRE A TRANSPARENT SEO AGENCY

Originality, transparency, and in-depth research are huge parts of SEO that are often missed. Transparent agencies stay on top of content marketing trends, Google algorithm updates, and take the time to find new ways to increase your organic traffic without hidden secrets.

WHY MEDICAL SEO MATTERS & IMPACT OF GOOGLE’S NEW ALGORITHM

Just because you have a medical website, doesn’t mean you are reaching all potential patients. Medical SEO is more important now than ever before but is also one of the hardest industries to target in terms of search engine optimization. But it doesn’t have to be difficult.

8 SEO EXPERIMENTS TO TEST IN 2019

Search engines are not being searched less in 2018. Instead, they are being searched differently by users. Every business must develop into the future with the introduction of new technology and the need to stay on top of trends in order to satisfy target users.

HOW TO CHOOSE AN SEO AGENCY - 7 KEY TRAITS

In this guide, you'll learn the 7 key things you need to know when learning how to choose the right SEO agency for your business. Discover how to find the perfect SEO partner that educates you along the way and guides you to the top of Google.

OUTSOURCED VS. IN-HOUSE SEO for LARGE COMPANIES: Which is Better?

As the most popular search engine in the world, Google is constantly evolving. In order to make sure that Google’s front page is consistently filled with relevant, interesting, and useful information, the company will periodically update the algorithms it uses when producing search results.

5 SEO TRENDS YOU NEED TO KNOW FOR 2020

Make sure your SEO is ahead of the curve with these 5 important SEO trends for 2020. Preparing your business for a new SEO campaign can be stressful but also exciting. Knowing the trends and changes that are ahead can help you rank higher in the year to come. In this blog, we will discuss the top 5 SEO trends for 2020 that you need to keep in mind to ensure online success for your business in the coming year.

5 WAYS YOU CAN MAKE YOUR CONTENT MORE READABLE

Any time that you are creating content that is designed for people to read, the content’s overall readability will need to be one of your top priorities. By creating content that is actually readable, you will be able to keep your audience’s attention for longer and also be more likely to achieve your content goals.

EVERYTHING YOU NEED TO KNOW ABOUT GOOGLES LATEST MEDIC UPDATE

As the most popular search engine in the world, Google is constantly evolving. In order to make sure that Google’s front page is consistently filled with relevant, interesting, and useful information, the company will periodically update the algorithms it uses when producing search results.

According to recent estimates reported by Forbes, between 71 and 92 percent of all Google search activity occurs on the first page. If your business is not ranking on the first page of Google, you’ll inevitably miss out on a huge chunk of the market. If you’re not landing on the first five pages, your chances of success will become even slimmer.

Fortunately, by making just a few fundamental changes, your business can significantly improve its overall performance on Google (and other search engines). In this article, we will discuss five reasons your business may currently be struggling to land on the front page. We will also discuss some of the ways you can potentially improve your website in order to get the best results.

1. Slow Page Speed

When it comes to developing a website, page speed is incredibly important. While five seconds may not seem like a very long time, it is an eternity in terms of page speed. In fact, while websites that load in 2 seconds will lose 9.6 percent of all visitors, websites that take 7 seconds to load will lose an incredible 32.3 percent of all visitors.

Each additional second it takes for a website to load will cause about 5 percent of visitors to leave. This metric, known as the “bounce rate” will have a major impact on your site’s long-term success. However, the damage caused by slow page speed will extend even further. Google analyzes your site’s bounce rate and—if the bounce rate is well above that of comparable sites—may end up pushing your site off the first page.

Fortunately, there are quite a few things you can do to improve your current page speed. Simplifying images, videos, and other add-ons will make the page load quicker and decrease the ratio of visitors who leave. Furthermore, considering that 48.7 of web browsing is done via mobile devices, optimizing your site for these specific devices will also improve its overall performance.

2. Low Content Quality + Readability

Google strives to encourage content that is both relevant and easy to read. If the majority of content on your page is too difficult to digest, your web rankings will begin to decrease.

Even for businesses in highly technical industries, creating readable content is incredibly important. There are quite a few ways you can improve the overall “readability” of your content. In Google’s mind, the internet’s “average reader” reads at about an 8th grade reading level. By minimizing paragraph length, using proper grammar, and checking for readability scores, people will have a better experience with your content and it will rank higher on Google searches.

3. Poor Meta Titles & Descriptions

Whether or not your business has a physical location, you will need to provide a meta title and a meta description. These proponents of your web presence will be where Google first looks to determine what—exactly—your business does and determine how your business can effectively meet people’s needs.

A good meta description should be concise, specific, and easy to read. Instead of trying to “sell” your business, as if it were an advertisement, you should try to focus on describing your business as objectively as you can. You should also work to ensure that all titles and keywords in your content is compatible with what people are searching for. If it matches what people are often typing into Google, the content will be much more likely to reach the front page.

4. Weak (or lack of) Reviews

Google considers reviews to be incredibly important. Rather than taking every business’ own word for granted, Google prefers to hear from people who have interacted with the business in the past. If your business is able to secure a large number of quality (4+ star) reviews, it will immediately begin to improve its search engine ranking.

While your business can certainly benefit from a reputation management service, you’ll be even better off if you can cultivate reviews organically. Asking your clients to give you reviews—and giving them some sort of positive feedback for doing so—will improve both the quantity and quality of reviews you currently receive.

5. Few Backlinks

Backlinks help connect websites to either other websites or other pages within their own domain. If your site is a completely “dead” link without connections leading to or coming from the page, people will naturally be much less likely to ever stumble upon it.

While you should avoid going overboard with backlinks, incorporating multiple links into your content will help immediately improve its web visibility. As a good rule of thumb, incorporating one link for every 300 words of content will help make your site more credible and accessible. Just be sure to confirm that every link you incorporate is currently live and running.

Conclusion

While the quest to the front page of Google isn’t always easy, with enough time and effort, your content can eventually make it there. By directly addressing these five common issues, you can begin to see the results you’ve been hoping for.

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