In the world of digital marketing, almost everyone has heard of SEO. This popular acronym, which stands for search engine optimization, is a critical part of digital marketing that helps websites gain visibility by boosting their ranking on search engines like Google. But there’s no quick fix for SEO. Each company and website will benefit from a unique and tailored approach to optimizing their site.
From the smallest websites to international businesses, SEO is important for any digital presence. In this blog, we’re taking a closer look at the world of enterprise SEO and why larger companies have unique SEO needs. Optimizing a single page is one thing, but it’s a different project entirely when you’re managing a website with hundreds of individual pages.
Peaks Digital Marketing is one of the top digital marketing companies specializing in a variety of SEO tools and strategies. We can help you rank higher on search engine results pages (SERPs) by adapting to Google’s algorithms. Additionally, we specialize in a variety of SEO strategies and tools, including web design, content development, keywords, and on-page and off-page optimization. We even specialize in enterprise SEO and helping these larger companies reach the first page of Google. In the world of eCommerce, there’s simply no digital real estate that can drive more potential customers to your business.
WHAT IS SEO?
SEO, or search engine optimization, is a set of practices aimed at helping a website rank as high as possible on Google and other search engines. In the online world, your storefront essentially exists on search engines. The higher you rank, the more potential clicks and organic traffic you could drive in. Compared to other types of digital marketing, like pay-per-click (PPC) ads, SEO is also one of the more cost-effective strategies because it builds organic clicks.
WHAT IS ENTERPRISE SEO?
Enterprise SEO takes the rules and practices of traditional SEO and puts them on the grand scale. Enterprise SEO is designed to help larger companies and their websites rank well on Google and other search engines. Enterprise SEO is a specialized branch of digital marketing because larger companies have unique needs. It’s one thing to optimize a single webpage, but what happens when you need to design and produce content for hundreds or thousands of individual pages? This is where enterprise SEO comes into play.
SEO experts understand that enterprise companies need a tailored approach to SEO. They’ll use different tools and strategies to improve the quality of these websites. While some rules of SEO, like producing high-quality content, will always ring true, there are certain ways that digital marketers will optimize larger sites.
HOW TO OPTIMIZE FOR SEO
If you’re looking to climb Google’s ranking, you should definitely consider hiring a team of SEO experts. These professionals can optimize your site, both on-page optimization and off-page optimization, to align with Google’s algorithm and land you closer to page one. However, there are also many ways that you can improve your site for a better SEO ranking. Here are some of the most straightforward (and often most effective) ways to boost your site for SEO:
· High-quality content.
· Site speed.
· User experience.
· Quality images and videos.
IMPORTANCE OF MOBILE DEVICES
We use our smartphones for practically everything these days—including web searches. As more people use their phones to browse the web and make searches, you want to make sure your website is mobile friendly. In fact, according to a 2016 report, Google claimed that more than half of all web searches are made from a mobile device. If your page isn’t compatible for these devices, you’re missing out on a lot of potential sales.
KEYS TO ENTERPRISE SEO
In addition to the strategies just mentioned, there are also specific ways that larger, enterprise companies can optimize their sites and their rankings. Enterprise companies must take a specific approach to their SEO needs. Here are a few of the keys for enterprise SEO success:
Search engines are all about connecting users with the most relevant and helpful websites. This is why keywords are critical. You want to know which keywords your potential customers are using so you can design your content to reflect their search queries. Keyword research is an important first step for an SEO campaign of any size. Using the right keywords in your content, headers, meta titles, and URLs can help draw the right customers to your site.
When you’re working on the enterprise level, you need to be as efficient as possible. While smaller sites and companies can take their time developing each individual page, enterprise companies have to manage hundreds (sometimes even thousands) of unique URLs. This means that automation can be a game changer.
Marketing automation is essential for enterprise SEO success. While you can’t easily replicate quality content or backlinks, certain processes, including e-mails, calendars, forms, and social media messaging, can be automated. This not only speeds up your processes, but also saves your marketing team valuable time in the big picture.
3. Content templates.
When you’re managing and developing hundreds of pages, content management systems (CMS) become essential. A CMS provides a template that can help you develop your content and keep it consistent from page to page. These systems are also effective for multiple users who may be working on your pages at the same time.
4. Content is (still) king.
The oldest rule of SEO remains true for enterprise sites. You could have the fastest, most cutting-edge website, but without quality content, you most likely won’t rank well. Google is always looking for quality content that helps users find what they need—whether that’s the answer to a question or a new pair of sneakers.
There are certain strategies for optimizing your content on SEO terms. Longer form content that utilizes the right keywords is much more effective for SEO. One common mistake that enterprise companies make is by simply copying and pasting the same information on multiple pages. Duplicate content should be avoided at all costs and each page, even if they’re relatively similar product description pages, should be original and unique. This is why content marketing is such a big factor in the digital world.
CONCLUSION – IS ENTERPRISE SEO NECESSARY?
These days, visibility online is essential for the success of any business—no matter the size. As more commerce shifts to the digital marketplace, enterprise companies are quickly learning the importance of SEO and how valuable that SERP real estate really is. Enterprise companies shouldn’t simply rely on the popularity of their brand. SEO can help your company excel online and reach more potential customers.
But SEO isn’t a single concept. Depending on the size and industry of your company and website, there are certain SEO strategies and tools that will prove more effective. While keywords, backlinks, and quality content will always be valuable in the SEO world, enterprise companies need a specific approach to do well on SERPs. Keywords, marketing automation, and using content templates are effective methods for helping the largest companies rank well and reach more customers.
Peaks Digital Marketing is one of the top Denver SEO agencies specializing in a wide range of SEO services, including web design and development, AdWords, content marketing, medical SEO, and even enterprise SEO. We know what it takes to optimize an enterprise company and can help your page land on page one of Google.
If you want to learn more about what an experienced SEO agency can do for you, visit us to learn more. We’re looking forward to seeing you at the top.