Have you been curious about enterprise SEO and what it could do for your company? SEO, or search engine optimization, is the process of improving your website’s ranking on Google and other search engines. In the digital marketplace, visibility is everything, and that’s why SEO matters.
In fact, reports show that just the first page of Google results accounts for 95 percent of all search traffic. What does this mean? If your page ranks poorly, there’s a chance that potential customers will never see your website—even if your product or services are perfect for them.
Enterprise SEO applies the strategies and techniques of search engine optimization to large companies and websites. If your website has thousands of pages, you’re most likely considered an enterprise site, which means that standard SEO practices won’t be enough. Enterprise sites require a more comprehensive approach to SEO planning and execution. Enterprise SEO is designed to scale for the largest companies and sites.
Here at Peaks Digital Marketing, we specialize in a variety of SEO services, including medical SEO, content marketing, AdWords, web design, and even enterprise SEO. To help you learn more about this unique approach to SEO, this blog answers some common questions about enterprise SEO and walks through the value and services that enterprise SEO can offer your company.
WHAT IS AN ENTERPRISE SITE?
There’s no one definition for determining a site as “enterprise.” Generally, it’s all about the size and scale of the company and its website. This is where beliefs tend to differ. Some believe that it’s the size of the website that matters, while others think the size of the company itself (sales, value, number of employees) is what grants it the enterprise title.
A site can be considered enterprise if it has thousands of individual pages. Additionally, a site is also considered enterprise if the company is large enough (think Fortune 500 companies). Regardless of your metric, enterprise sites are significant enough to garner a unique approach to SEO strategies and practices. Improving SEO for a site with a handful of pages is one thing, but when you have to work with thousands of pages, an effective SEO firm will take a specialized, scaled-up approach.
WHAT ARE SOME ENTERPRISE SEO SERVICES?
Enterprise SEO can do a lot for your company to ensure you stay visible and on top of the search engine ladder. Most SEO companies offer a wide range of services that can be packaged differently to meet a client’s needs. Some companies may only need help with their organic search results, while some will also need content creation, or web design and development.
What can enterprise SEO do for you? Well, quite a bit. Below are some of the services offered through enterprise SEO:
· Market research
· Digital marketing
· SEO auditing
· Content creation
· UX strategy and design
· Web design
· Brand analysis
· Coding services
WHAT MAKES ENTERPRISE SEO DIFFERENT?
Enterprise SEO requires a much more comprehensive and thorough planning approach when compared to traditional SEO. As you’d expect, enterprise SEO takes more work and hours. However, with specific SEO tools, many of these tasks can be automated and are scalable to improve efficiency. An enterprise SEO firm will have the tools and experience to work with a large number of pages.
Enterprise SEO can also manage multiple sites and domains, cutting down on content duplication and keyword cannibalization. This ensures that your SEO strategies aren’t overlapping or working against you. With enterprise sites, the levels of complexity can be difficult to navigate. Enterprise SEO firms are experienced with the size and scale of large sites.
HOW DO YOU RUN AN ENTERPRISE SEO AUDIT?
To improve the search engine ranking of your enterprise site, one of the first steps is completing an enterprise SEO audit. This reporting strategy evaluates various factors that impact your ranking and help you identify strengths and areas of improvement. Essentially, this audit will highlight what you need to fix.
Keyword targeting and use
Keywords are critical for telling Google what your business does and what you can offer. Using the right keywords is one of the most effective ways of driving leads and increasing organic search results.
In the world of online searches, content is king. One of the most important factors in determining a site’s ranking is the amount of high-quality content. This means that you want consistent content that meets Google’s quality standards.
Title tags are designed to tell a user what your page is about. These should be short and direct, briefly describing the content of the page by using targeted keywords.
Meta description tags
An extended version of title tags, meta description tags also show up on a search engine results page and informs the user about a specific page on your site. Each page should have a unique and specific meta description tag.
Quality links are essential for SEO success. When other websites link to yours, this is called a backlink. Both the quantity and quality of these links is important. Linking to an authoritative, high-quality site is much more effective than a handful of low-quality links and Google can tell the difference.
How does your website look on a mobile device? More and more people are searching for products and services on their smartphones. In 2020, there were over 211 million mobile search users—and that’s just in the United States. To ensure a high ranking, your site needs to look and function just as efficiently on mobile as it does on a computer.
Image and Video Optimization
A picture is worth a thousand words, they say, so you’ll definitely want images (and videos) on your site. However, you need to ensure that these images and videos function properly and are assigned unique alt tags, which is the text used to briefly describe the media.
CONTENT IS KING
While effective SEO requires attention paid to multiple aspects of your website and online business, the number one ranking factor for Google has always been content. This is why you’ll so often hear SEO experts claim that, in the world of search engine rankings, “content is king.”
Google’s algorithm accounts for various factors in determining their rankings, including links, usability, and keywords. While every algorithm update has minor changes, the need for quality content has always remained as one of the most important factors in a website’s ranking. But what kind of content is Google looking for?
What determines “quality” content, of course, will always be subjective to a degree, but Google has revealed that there are common characteristics they’re looking for when ranking pages. While a variety of content size is ideal to meet the needs of web users, Google prefers longer articles and blogs. Do you have five tips for improving SEO ranking? Why not twenty? Google views longer content (usually at least 1,000 words) as more comprehensive, and thus, more useful for users.
Organization is also important for crafting high-quality content. To help guide the user through your content, use effective headers (including keywords you want to rank for), numbers, and bulleted lists. These organizational strategies indicate that your content is easier to navigate.
It’s challenging to know what we can believe online nowadays, which is why Google is looking for expertise in content development. To show expertise and credibility, you should back up your claims with data, solid evidence, and occasionally link back to the source. Citing experts, whether through quotes or actual interviews, is another effective method for crafting credibility. It’s important to also remember that content should be written with user experience in mind—not just ranking well on a search engine.
Most loyal Apple customers couldn’t tell you the technical differences between a MacBook and a PC, and yet, they still won’t buy anything else except the Apple product. Why is this? Simple: brand loyalty. Customers become repeat buyers when they decide they can trust a brand and the consistent value and reliability it represents. Apple has such remarkable brand loyalty because all their products are sleek, high-end, and designed for user experience. Imagine what would happen to the brand reputation if they suddenly started selling lower-end electronics?
Now that anyone can publish online and information moves in a matter of seconds, protecting and maintaining your brand reputation is more challenging than ever before. With a few clicks, anyone can post about your brand (positively or negatively) and these posts can show up when people search for your business. It can take years of work to undo the damage of false or incorrect posts about your brand.
Enterprise SEO firms, in addition to improving your page’s search engine ranking, can actually help manage and maintain your brand reputation. These firms can monitor your company’s search results and vet the quality and accuracy of any posts, videos, or blogs.
WHAT DOES ENTERPRISE SEO COST?
This is never a simple question to answer because pricing depends on various factors and the specific needs of your company. Since enterprise SEO works on a much larger scale, it’s generally more expensive than an SEO package for smaller sites.
In general, enterprise SEO begins around 2,000 dollars a month and increases with the number of additional services. Depending on the size of the enterprise site, some SEO packages can run upwards of tens of thousands of dollars a month. There’s no one financial plan for SEO services.
IS ENTERPRISE SEO NECESSARY?
For many businesses, enterprise SEO can be a critical step in driving leads, generating organic search results, improving your brand, and developing and maintaining a strong online presence. It’s difficult to determine if enterprise SEO is absolutely fundamental for your website’s success, but if you’re already committing to a marketing strategy, you should consider the role of SEO and improving your site’s ranking.
CONCLUSION – WHAT IS ENTERPRISE SEO?
Enterprise SEO is one of the most effective ways for a large company to maintain and even improve its online presence. As more and more commerce moves online, digital marketing must become a central component of any successful company. Enterprise SEO is one of the most effective methods for large-scale companies to maximize their marketing dollars and see an increase in organic leads. Enterprise SEO isn’t an overnight fix, but if you’re focused on long-term success, SEO should be an important piece of your marketing plan.
Here at Peaks Digital Marketing, we specialize in a range of SEO services and solutions, including enterprise SEO. If you have hundreds, or even thousands, of pages and links, you’ll need a unique approach to SEO. We provide personalized and strategic SEO and marketing plans for each of our clients.
Peaks Digital Marketing is driven by transparency, honesty, dedication, innovation, integrity, and authenticity. Learn more about the ways that Peaks Digital Marketing can guide you and your site to the summit of success.