Modus Law had a well-designed website, but it wasn't optimized from an SEO, content marketing, or lead generation standpoint. The founder of Modus Law was also trying to optimize the site himself, which resulted in time taken being away from running the business, which slowed them down more. As the firm grew to more than 15 people, he realized that in order to scale the firm, their marketing efforts had to evolve beyond traditional networking and lunch meetings. The Peaks team was called in to grow their online presence and improve lead flow. As a result, inbound inquiries increased 4x, and calls quadrupled.
When Modus Law first started working with Peaks, they were largely focused on tech, Intellectual Property, and employment law. The firm has since merged with Michael Best & Friedrich LLP to provide more capabilities and services to their clients.
The founder was struggling to put a system in place that would bring consistent, reliable results. “I was playing around spending time and money in a sort of ad-hoc, unorganized, non-optimized way. It became frustrating knowing we forgoing more opportunity”, says founder Shawn Stigler. Also, his firm was starting to grow their internal team and needed to scale up revenue in order to support the growth.“When I started the firm I could market by meeting with folks and going to happy hours and doing lunches, but when you start to have 15, 20, 25 people to support and you want things to the next level, you start to run out of time in your day. And when you layer that on top of not having the time and you know that you’re not being effective, that’s when it became time to reach out to a professional”, Shawn explained.
Peaks outlined a plan of attack that would give Shawn and the team at Modus a “digital home-field advantage” that would allow them to rank on the first page for legal keyword searches in Boulder, Colorado.
The Peaks team executed the game plan with ease and Modus Law reaped the rewards six months after the campaign went live. “We were often on the first page as the first non-paid position frequently above folks in our market with greater resources, size, and history. Our inbound call rate and information request rate when through the roof. Inquiries through our website went up 3 - 4x and I’d say we tripled and quadrupled what we were getting before in calls”, says Shawn.
“They’re great folks who are really transparent and that means a lot to me, especially as a small business owner. And secondly, they just flat-out executed.We continue to recommend Peaks to our clients.”
On Page SEO
Off Page SEO
Google My Business Optimization
Blogging + Content
David Finberg - SEO Strategy + Project Management
Andrew Paneillo - SEO + Content
Hannah Vine - Website Development
Vernon Foster - Client Relations