Just because you have a medical website, doesn’t mean you are reaching all potential patients or connecting with as many users as possible. Medical SEO is more important now than ever before. It is also one of the hardest industries to target in terms of search engine optimization. But it doesn’t have to be difficult. There are many digital marketing experts who specialize in medical SEO. They can help your online presence soar with customized, tailored content marketing strategies.
Targeting the medical industry requires a rigorous, in-depth SEO strategy to be successful. It has to be unique because Google’s algorithm treats medical terms differently in search engines (we will review this later). It’s harder for medical businesses to reach patients in person because our world is digitally based (i.e. mobile, desktop, and tablets as the main sources to gather information). But many users searching online for medical attention are often skeptical about what they read. There is not an easy way out, but optimizing your site can make a huge difference to target the right leads.
80% of Internet users in America have searched for a health-related topic online, according to a study by Pew Internet & American Life Project. Being present online is extremely important if you want to help more people in need of medical attention. Deciding on a health practitioner is a difficult decision to make for many. It’s crucial your website has high-quality content that connects with potential patients, no matter their situation.
Between 2016 to 2018, mobile traffic increased from 43.6% to 52.2%. The high spike in mobile usage in 2018 has created new challenges for Medical SEO. Many people use the Internet to search for medical terms, find practitioners, and discover new health-related information, such as from blogs. In order for patients to find your site, your entire website should be optimized to truly stand out as a premium grade SEO medical platform. Since more than half of Americans use mobile devices to search for medical information, it is crucial for your medical website to include a mobile-friendly version of the desktop version. If a mobile website has low page speed and isn’t built with a “mobile-first” mindset, it will negatively impact your medical SEO greatly.
On August 1, 2018, Google’s New Algorithm took a prominent hit to health, wellness, and medical sites in terms of SEO. It was coined the “Medic Update” because it primarily targeted one particular industry, rather than impacting other fields outside of medicine. A week after the algorithm hit, many sites posted articles with mixed feelings about why this happened. Did Google likely target Medical SEO on purpose? Or was it a coincidence? It’s hard to say. Here is what you should know about the “Medic Update” and why it’s important to stay on top of Medical SEO if you are in the industry:
Medical businesses must take extra precautions when it comes to SEO and content marketing. As mentioned before, the medical industry is hard to optimize on search engines because writing content requires expert-level knowledge. The use of keywords, linking, and blog topics have to be thought about in-depth and with a unique strategy to back it up. This may lead to a long uphill battle for many medical businesses in terms of SEO, but with the right search engine expert who has experience in the medical industry, you’ll succeed faster!
Every website, even outside of the medical field, needs to have high-quality content to be considered for Google’s rankings. Content marketing is the main component of SEO, especially in terms of Medical SEO. Websites with low-quality content will be given the lowest PQ rating. To satisfy Google’s SEO requirements today, content should cater to what patients want to read, backed up by accurate research, original statistics, and expert information from practitioners. Google will crawl your medical website to ensure it is all premium quality, or your website will likely not stand out. Not only does content marketing matter in SEO, but web design, user experience, strong optimized blog posts, and brand authority are key factors in your online presence.
Peaks Digital Marketing has experience creating SEO campaigns for businesses in the medical industry. We can help bring your website to light on Google and increase conversions with quality content, strong link profiling, and web design. To read more about how high-quality content marketing impacts your website’s SEO, read the article, “8 SEO Experiments to Test in 2019".